Agribusiness Growth

GRASP AgriInnovate25 Programme

GRASP AgriInnovate Programme is the second phase of the EU funded initiative for agri based entrepreneurship implemented by the International Trade Centre (ITC). It focuses on empowering agricultural MSMEs and startups through digital skills, ecommerce readiness, incubation and acceleration support.

3 Programme Streams

AgriInnovate 25 is a comprehensive programme designed to revolutionize Pakistan's agriculture sector through three specialized streams tailored to different stages and types of agribusiness. While startups will progress through Incubation and Acceleration tracks, SMEs

engage in a parallel E-commerce Readiness bootcamp supported by a dedicated Learning Management System (LMS) for flexible and self-paced learning

Incubation

Our incubation stream supports early-stage startups that have already developed a Minimum Viable Product (MVP) and are ready to transform it into a market-ready solution

Refine and iterate MVP development
Build sustainable revenue models
Access to advanced coaching modules from Stream 2
Develop go-to-market strategies
Life time access to programme's training materials

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Acceleration

Acceleration stream targets established startups ready to scale. Focus will be on building investment readiness, developing scaling strategies and strengthening systems

4 Months of 1:1 coaching
Investment pitch preparation
Access funding opportunities and investor networks
Advanced market penetration strategies
Life time access to programme's training materials

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E-commerce Readiness

E-commerce Readiness Bootcamp empowers Micro, Small, and Medium Enterprises (MSMEs) and Small Growing Business (SGBs) to embrace digital transformation and enablement

Dedicated modules covering online business fundamentals
Interactive sessions with practical applications
Hands-on labs to apply learning to real scenarios
Dedicated LMS to track self-paced learning

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Programme Objectives

Agriculture employs nearly 40% of Pakistan's labour force and contributes around 23% to GDP, yet it faces low productivity and technology gaps. GRASP addresses these challenges by strengthening SMEs in the agriculture and related sectors by promoting value chain development, enabling technology adoption, and supporting gender-inclusive growth. The AgriInnovate Programme focuses on creating resilient, competitive businesses fostering innovation, and enhancing access to new markets through digitalized services and smarter practices.

4 Pillars of Success

Growth & Mastery

Sharpen your product-market fit, perfect your offering, and gear up to showcase your business on a bigger stage

Investment Readiness

Learn how to craft irresistible pitch decks, tell your startup story, and attract the right investors for your journey

Peer Learning

Team up with fellow entrepreneurs, swap real world insights, and build a network that powers your growth

Dedicated LMS

Get access to our LMS with on-demand courses, recorded masterclasses and resource libraries and progress tracking

POWERING DIGITAL ENABLEMENT

Accelerating Innovation in Agriculture

The GRASP ITC AgriInnovate Programme, funded by the European Union and delivered in partnership with the Government of Pakistan, is shaping a stronger future for agri-entrepreneurship in Sindh and Balochistan. We equip startups with the skills, resources, and networks they need to drive sustainable growth.

How it Works?

Join AgriInnovate 25 through a simple four-step process designed to take your agricultural innovation from application to acceleration. Our streamlined pathway ensures you receive the right support at every stage of your entrepreneurial journey

Submit Application

Complete the online application form showcasing your agricultural innovation and team capabilities

Shortlisting and Interviews

Shortlisted applicants will be invited to present their solution to our expert panel and demonstrate commitment to the programme

Induction

Begin your journey with where you'll meet your cohort, connect with mentors, and receive your customized learning roadmap

Your Track Starts

You'll participate in monthly masterclasses, weekly check-ins, and continuous skill-building through our LMS platform

Learning Outcomes

You'll get access to mentorship, resources, an entrepreneurial starter kit, and guidance from experienced entrepreneurs. The goal is to help you get your startup off the ground quickly and efficiently!

Building Ecosystem Leadership

An accompanied Training of the Trainers (ToT) track under the AgriInnovate 25 Programme is designed to build a group of 5 expert trainers who can continue supporting agri-entrepreneurs even after the programme ends. These trainers will learn how to deliver sessions on e-commerce, startup incubation, and business acceleration through immersive learning.

The goal is to create local champions who can keep strengthening the agriculture innovation ecosystems in Sindh and Balochistan.