Agriculture
2 Assessments, 16 Lessons
0% Not started
Ready?
Getting Started
Chapter 1.1. Programme Introduction
Registered Cohort
Congratulations on starting your journey with us. We're thrilled to have you on board. This is an exciting opportunity to take your ideas and business forward, and we’re looking forward to supporting you every step of the way. Amna, Rob, and David will be working with you throughout the Level Ups and Coaching Sessions to help you sharpen your thinking, build confidence, and make real progress. Let’s get started!
Chapter 1.2. Ecosystem Mapping
Registered Cohort
No business exists in isolation. Ecosystem mapping helps you visualise the broader landscape your startup operates in, highlighting the key players, relationships, and forces that can influence your success. By mapping out customers, suppliers, competitors, partners, regulators, and other key stakeholders, you gain a clearer understanding of your position, who you need to engage with, and where potential risks or opportunities may lie. This is a foundational step in identifying where value is created and where your startup can make the most impact.
No business exists in isolation. Ecosystem mapping helps you visualise the broader landscape your startup operates in, highlighting the key players, relationships, and forces that can influence your success. By mapping out customers, suppliers, competitors, partners, regulators, and other key stakeholders, you gain a clearer understanding of your position, who you need to engage with, and where potential risks or opportunities may lie. This is a foundational step in identifying where value is created and where your startup can make the most impact.
Chapter 1.3. Customer Discovery
Registered Cohort
No business exists in isolation. Ecosystem mapping helps you visualise the broader landscape your startup operates in, highlighting the key players, relationships, and forces that can influence your success. By mapping out customers, suppliers, competitors, partners, regulators, and other key stakeholders, you gain a clearer understanding of your position, who you need to engage with, and where potential risks or opportunities may lie. This is a foundational step in identifying where value is created and where your startup can make the most impact.
No business exists in isolation. Ecosystem mapping helps you visualise the broader landscape your startup operates in, highlighting the key players, relationships, and forces that can influence your success. By mapping out customers, suppliers, competitors, partners, regulators, and other key stakeholders, you gain a clearer understanding of your position, who you need to engage with, and where potential risks or opportunities may lie. This is a foundational step in identifying where value is created and where your startup can make the most impact.
MODULE 2
Building on your initial ecosystem insights, this session dives deeper into understanding your customer’s world. You’ll explore the Value Proposition Canvas to map out customer jobs, pains, and gains, and link them to what your solution offers. We’ll also introduce tools for identifying and testing your riskiest assumptions, helping you move from guesswork to evidence as you shape your idea.
Chapter 2.1. The Value Proposition Canvas
Registered Cohort
Introductory video on how the Value Proposition Canvas works and how to maximise your use of it.
This video helps contextualise how the Value Proposition Canvas can help agritech startups capture important information about their customers, partners, and even the internal team.
Harvard professor Clayton Christensen explains the concept of Jobs to be Done, a key component of the Value Proposition Canvas.
Chapter 2.2. Assumptions Mapping
Registered Cohort
Assumption mapping helps you make those guesses visible, so you can focus on testing the ones that matter most. By identifying which assumptions are both high risk and high uncertainty, you can prioritise what to validate first, saving time, effort, and costly mistakes as you move forward.
Step back and make sense of what you've learned so far through interviews, research, and early testing. You'll map the key elements of your business using the Lean Canvas to sharpen your focus and uncover gaps. We'll also dive into market sizing, helping you estimate the scale of your opportunity and strengthen the logic behind who you're serving and why.
Chapter 3.1. The Lean Canvas
Registered Cohort
This lecture introduces the Lean Canvas to help you clearly map out your business idea, identify key risks, and focus on what matters most.
Review of the building blocks that form the Lean Canvas.
This video introduces the Lean Canvas as a one-page startup business plan and uses the Uber example to illustrate its key principles and structure for easier understanding.
This article offers five real-world Lean Canvas examples, showcasing how different startups structure their business models to address specific problems and opportunities.
Chapter 3.2 Market Sizing
Registered Cohort
In this lecture, you’ll learn how to break your market down into three parts: Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM), to create credible, focused estimates that guide
This video explores how to use competitor analysis tools to better understand your market landscape and refine your unique value proposition by identifying gaps, patterns, and points of differentiation.