Agriculture
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This masterclass offers an expert guide through the essential aspects of securing capital for your venture. It delves into the various stages of the startup race, from founding through seed, growth, and ultimately, exit stages. The program also equips you with knowledge on when to raise funds, understanding investment readiness by validating key metrics, and determining how much cash to raise and what to spend it on. Furthermore, it provides insights into finding investors, navigating the fundraising process, and crucial details about term sheets, including valuation, investor protections, governance, and exit provisions.
Chapter 1.1. Introduction
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Congratulations on being selected to join the program! We're thrilled to have you on board. This is an exciting opportunity to take your ideas and business forward, and we’re looking forward to supporting you every step of the way. Amna, Rob, and David will be working with you throughout the Masterclasses and Coaching Sessions to help you sharpen your thinking, build confidence, and make real progress. Let’s get started!
Chapter 1.2. Fundraising Fundamentals
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An expert guide through the essential aspects of securing capital for your venture. It delves into the various stages of the startup race, from founding through seed, growth, and ultimately, exit stages. The resource also equips you with knowledge on when to raise funds, understanding investment readiness by validating key metrics, and determining how much cash to raise and what to spend it on. Furthermore, it provides insights into finding investors, navigating the fundraising process, and crucial details about term sheets, including valuation, investor protections, governance, and exit provisions.
MasterClass 2: Building The Right Team
MODULE 2
As your startup begins to scale, your product alone won’t carry you, you’ll need the right people, structure, and culture to grow with impact. In this series, we’ll explore how to build an effective, resilient team by understanding roles, responsibilities, and behaviours that drive performance. You’ll be introduced to practical frameworks for team dynamics, leadership styles, and organisational design. Whether you’re managing co-founders or growing your operations team, this masterclass will help you shift from “doing everything” to building a team that can scale with you.
Chapter 2.1. Building Your A Team
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In this video, we explore Bruce Tuckman's 5 stages of team development; Forming, Storming, Norming, Performing and Re-forming. Understanding these stages helps managers support their teams more effectively, guiding them toward becoming high-performing units. Each stage reflects a different phase in team growth, and this video breaks down what happens at each step and how to manage it successfully.
The Five Dysfunctions of a Team," by Patrick Lencioni, uses a fable to illustrate how teams can fail due to five key dysfunctions: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. The book explores how these dysfunctions manifest and offers a model for overcoming them to build a more cohesive and effective team.
Chapter 2.2. Build to Scale
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In this module, you'll explore how to move from interest to action, turning potential customers into paying ones. We'll unpack go-to-market (GTM) strategies to help you find the right channels, messages, and moments to reach your audience effectively. You'll also learn how to think about customer acquisition costs (CAC) and when it's time to adapt or pivot based on traction and feedback. It’s about testing smart, selling with focus, and building early momentum.
Chapter 3.1. Go-To-Market Strategies
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A look at why getting your GTM strategy right early can help shape your business model, improve traction, and increase your chances of investment.
Understand how early-stage teams use lean, data-informed marketing to experiment, learn, and acquire users effectively.
This video explores how to choose the right channels to reach your early customers, based on how they discover, evaluate, and buy solutions like yours.
Learn what CAC is, how to estimate it, and why it’s a vital metric for managing growth and burn rate.
Chapter 3.2: Pivoting & Learning Loops
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Discover how to recognise signs that your current approach isn’t working—and how to pivot effectively using real insights.
This module dives into the heart of startup finance, understanding and building financial models, navigating funding options, and unpacking how investors think. We’ll explore key metrics like LTV: CAC, burn rate, and valuation, and go deeper into how these shape your investment story. Just as important, we’ll examine what investors look for beyond the numbers, clarity, credibility, and a pathway to scale, so you can align your financial strategy with their expectations and position your venture for growth.
Chapter 4.1. Financial Models
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Difference between Business, Revenue, and Financial models and steps to create your own.
Glossary of financial terms.
Learn financial modeling with the complete guide for financial analysts. This video breaks down the most important aspects of different types of financial models and provides essential Excel tips with industry-leading best practices to streamline your work.
Chapter 4.2. Funding and Investment Deep Dive
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A deep dive into the investment sphere, unpacking funding rounds, equity structures, and how company valuations are shaped.
An overview of startup funding rounds, from seed to Series A, B, and C.
Lesson 4.2 (a): Equity vs Debt Financing | Meaning, benefits & drawbacks, choosing the most suitable
The two important methods of business funding - Equity and Debt. Here you will be able to understand the meaning of both these financing options and discuss their benefits and drawbacks. The video also lists various factors that need to be considered to determine which funding option is suitable for a business.
Chapter 4.3. Types of Investors
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From angel investors to venture capitalists and corporates, this section explores who they are, how they invest, and what drives their decisions
Early-stage investors often receive more than 100 pitches per month, which means they need to say "no" to over 99%. Alicia Syrett, CEO of Pantegrion Capital, frequent on-air personality on MSNBC and CNBC, shares the most common blunders that get startups rejected.
An introduction to angel investing, what it is, how it works, and why early-stage startups rely on angels to get off the ground.
Carta's Venture Capital 101 course, you'll meet the VC fund, learn what it is, how it's unique, and the structure that organises it.