About Master Class 3: Selling & Growth Hacking
Chapter 3.1. Go-To-Market Strategies
4 Lessons
A look at why getting your GTM strategy right early can help shape your business model, improve traction, and increase your chances of investment.
Understand how early-stage teams use lean, data-informed marketing to experiment, learn, and acquire users effectively.
This video explores how to choose the right channels to reach your early customers, based on how they discover, evaluate, and buy solutions like yours.
Learn what CAC is, how to estimate it, and why it’s a vital metric for managing growth and burn rate.
Chapter 3.2: Pivoting & Learning Loops
1 Lesson
Discover how to recognise signs that your current approach isn’t working—and how to pivot effectively using real insights.