Level Up 2: Customer Discovery

Lesson 2.1(a) Induction to the Value Proposition Canvas

Introductory video on how the Value Proposition Canvas works and how to maximise your use of it.

Lesson 2.1 (b) Deep Dive into VPCs

This video helps contextualise how the Value Proposition Canvas can help agritech startups capture important information about their customers, partners, and even the internal team.

Lesson 2.1(c): Jobs to be Done

Harvard professor Clayton Christensen explains the concept of Jobs to be Done, a key component of the Value Proposition Canvas.

Lesson 2.2 (a): Introduction to Assumptions Mapping

Assumption mapping helps you make those guesses visible, so you can focus on testing the ones that matter most. By identifying which assumptions are both high risk and high uncertainty, you can prioritise what to validate first, saving time, effort, and costly mistakes as you move forward.