Level Up 3: Lean Canvas & Market Sizing

Lesson 3.1(a) Introduction to the Lean Canvas

This lecture introduces the Lean Canvas to help you clearly map out your business idea, identify key risks, and focus on what matters most.

Lesson 3.1(b) Introduction to the Lean Canvas Building Blocks

Review of the building blocks that form the Lean Canvas.

Lesson 3.1 (c) Uber Example

This video introduces the Lean Canvas as a one-page startup business plan and uses the Uber example to illustrate its key principles and structure for easier understanding.

Lesson 3.1(d): Learning from Amazon, Google, Youtube, Facebook and Airbnb

This article offers five real-world Lean Canvas examples, showcasing how different startups structure their business models to address specific problems and opportunities.

Lesson 3.2 (a): Market Sizing Introduction

In this lecture, you’ll learn how to break your market down into three parts: Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM), to create credible, focused estimates that guide

Lesson 3.2 (b): Competitor Analysis

This video explores how to use competitor analysis tools to better understand your market landscape and refine your unique value proposition by identifying gaps, patterns, and points of differentiation.