Marketing
3 Lessons
0% Not started
Ready?
Want to drive more sales using an omnichannel approach? This course is just the right place to start with. It's designed for ecommerce owners, marketers, and digital teams who want to improve customer experience across all channels. You will learn the fundamentals of omnichannel marketing in three structured lessons. Learn how big brands like Apple, Nike, and Target add personalization touch to their products and store front using AI and previous shopping experiences. Each lesson contains a webinar-style video, insights, and tips on how to improve your marketing strategy. By the end of this course, you will be equipped with the tools, mindset, and strategy to implement a powerful omnichannel strategy for your business.
Introduction to 4Ps of marketing, understanding the difference between marketing and promotion, and the concept of promotion mix. Learn about traditional vs. digital channels and how they impact ecommerce.
Learn about the benefits of omnichannel marketing with the help of various case studies. By the end of this lesson, you will learn the use of AI and data mining to personalize shopping experiences and track customer behavior across touchpoints. Check how to align design, branding, tone of voice, and customer policies across all online and offline channels.
How to handle innovative and disruptive products through creative marketing? Learn the shift from traditional to omnichannel strategy by starting with branding. Learn marketing strategies for small food businesses using organic content.