Learning Outcomes
- Learn the basics of marketing using the 4Ps framework i.e. Product, Promotion, Placement, and Price.
- Understand different promotional terms like advertising, personal selling, sales promotion, and direct marketing.
- Learn the difference between traditional and digital selling and understand what direct-to-customer marketing channels are.
- Understand differences in multichannel and omnichannel approaches to marketing for a business.
- Learn how to develop strategies aimed at integrating online and offline marketing to shape customer experiences and interactions at every stage of engagement.
- Enhance business performance by implementing approaches focused on building brand loyalty through developing customer engagement.
- Evaluate original omnichannel marketing from established brands and discuss their application in practical settings.
- Develop an integrated marketing strategy tailored to address the specific needs of your small or medium business.