Learning Outcomes
- Develop creative promotion strategies to handle the marketing challenges for innovative products.
- Use AI chatbots like VivoTech to implement cost-effective customer service solutions for small businesses.
- Practical strategies for launching a dropshipping model that is effective for both international and local partnership.
- Use KPIs like profit maximization and cost reduction to measure the omnichannel marketing success.
- Determine whether your business is the right fit for omnichannel marketing and how to adapt omnichannel marketing to your unique business situation.
- How to reduce the marketing budget through customer advocacy and user-generated content.